How to generate Lead?

                              

In case that you need to increase your sales then it is best to have a complete comprehension of the lead generation process. Lead is a standout amongst the most imperative elements for anybody who has services or products to offer. A compelling procedure to generate lead ought to be a top need for most organizations today. Datamation International guides you to understand the lead generation process.

What exactly is Lead?

Lead is a strategy for recognizing companies and people who have an enthusiasm for what you want to offer. In case you have to obtain cash you go to a bank or moneylender, and the reason is basic. That is the place where the cash is. When you have to make more deals you go where the potential client is. This is the reason a good lead generation process is vital which includes following steps.

Identification

You can't draw in the right organization or people unless you know who they are. This may appear to be basic and simple yet numerous organizations neglect to completely recognize their potential clients in their marketing strategies. When you know who you need, you can focus on them only.

Appropriate Keyword Usage

A good lead generation process must appropriate keywords. Effective keywords are very important for drawing more business. You may profit significantly by procuring proficient administrations. This gives you a superior advertising campaign and simplifies the whole lead generation process.

Drawing the Prospects Attention

There is a justifiable reason behind those "extraordinary offers" you see all around nowadays. They work. It is almost impossible to appreciate an effective lead generation process, in case that you don't arouse the enthusiasm of your audience. Pick an extraordinary deal that is certain to stop people and draw their attention.

Time for some action

You have focused on your potential clients, planned your promotion and gave an alluring offer. Incorporate a ‘for a limited time only’ or ‘valid till’ deal. Most unique offers are temporarily for one reason. They force the client to act now. This is known as an "invitation to take action" in your lead generation process.

Final Thoughts

A successful lead generation process begins with an extraordinary plan. Know who your future customers or clients are and what they want and need. Give them what they want and need. There are numerous approaches to go about this, however when you keep the nuts and bolts of the lead generation process at the top of the priority list, you will get the best results. For info, contact Datamation International.

The Importance of Technology in Economic and Social Development

As the world economy recoups from one of the most exceedingly terrible economic crises in gone years, information and communication technologies (ICT) is bound to assume an inexorably unmistakable role as key multiplier for dissemination of info resulting in growth considering the way that the new media technology ought to be accessible, available and very much developed when such a large number of new messages being transmitted rapidly and adequately.

According to Datamation International, the emerging technology has introduced period which has given the developing countries the potential channels of communication and information that can have imperative influence in social and economical development. The intense power of ICT is critical not just for developed nations for managing and improving the utilization of technology to share data and analysis in essential areas like environment, wellbeing, work conditions but also in developing nations in expanding proficiency, fostering structural transformations and dispersion of technology within their domains and versus more propelled economies.

In case that technology assumes a major role in guaranteeing economic sustainability, it can and should assume a similarly major role in promoting harmony between development and environment and as a key component of molding public opinion required for rejuvenation of environment and creating awareness. Sustainability, in every one of its parts should be a need for policymakers, organizations, and common society alike to cultivate an all the more simply, more comprehensive and crisis-resilient world. Technology should now adapt to present circumstances.

The advancement in digital technology have further paved in suitable measures for changing the communities and economies which will upgrade understanding, support monetary gains and give individuals at the grass root level to assume a critical part in bringing a change in their gathering and group. Technologies are convincing and non-linear in nature giving the client various routes in which to make ideal use of these innovations.

Information technology and other media can possibly upgrade the possibilities of different improvements in any underdeveloped country, for example, agribusiness, education, and economical matters, social base and different issues that can lighten the poor state of man. The new technology can be very participatory in the field of communication. It has been noted in the developing world that the web is thought to be a capable tool for advancement that will allow nations to jump ahead, monetarily and socially. For more info, contact Datamation International.

Understand resource mobilization and its worth

Many people want to know about Resource Mobilization. Here‘s an article about it by Datamation International. Resource Mobilization is a noteworthy sociological hypothesis in the study of social developments which rose in the 1970s. It stresses the ability of a movement’s individuals to

1. Procure assets and to
2. Mobilize individuals towards achieving the movement's goals.

Rather than the conventional aggregate behavior hypothesis that views social developments as freak and unreasonable, resource mobilization considers them to be judicious social organizations, made and populated by social on-screen characters with an objective of making a political move.

As indicated by resource mobilization hypothesis, a core, proficient group in a social development association works towards bringing cash, attention of the media, supporters, alliances with people with great authority, and refining the organizational structure. Social developments require the above assets to be effective, in light of the fact that grievances and dissent alone won't create social change.

This hypothesis expect that people are rational: people measure the expenses and advantages of movement participation and act just if advantages exceed costs. When development objectives take the form of public goods, the free rider predicament must be taken into consideration.

Social developments are goal-oriented; however organization is more essential than assets. Organization implies the communications and relations between SMOs (social movement organizations) and different associations (different SMOs, organizations, governments, and so forth.). Efficiency of the organization infrastructure is a key asset in itself.

There are two versions of resource mobilization theory -

• Political
• Economical

The entrepreneurial model explains collective activity as a consequence of economic aspects organization hypothesis. It contends that grievances are not adequate to clarify, creation of social developments. Rather than this, access to and control over assets is the important factor. The laws of demand and supply clarify the flow of assets to and from the movements, and that individual activities are represented by sound decision theory.

The political model spotlights on the political battle rather than financial components.

Importance of resource mobilization involves –

• Guarantees the continuation of your association's administration procurement to customers
• Supports organizational sustainability
• Takes into account scale-up and improvement of items and administrations currently offered by the organization
• Organization, both in private and public sectors, must be in the business of creating new business to stay in business.

For more info, contact Datamation International.

Datamation International Group

Datamation is a prominent multi-disciplinary, consulting, research and project management firm offering top-notch services. We are certified under NS-EN ISO 9001:2008 and ISO 27001.

We specialize in –

• Economic and financial research
• Marketing advisory services and market research
• Project management and project analysis
• White consumer goods
• FMGC
• High technology and information systems
• Bio technology
• Tourism and hospitality
• Health and Nutrition
• Agriculture and Water Management
• Telecommunication
• Energy and so on…

Our clients are –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…

Highlights of Datamation –

• 100 highly skilled professional who are experienced in various sectors
• We operate from 28+ locations around the world
• Highly skilled in cost effective delivery of decentralized market research services

Services –

We have facilitated Market Research and Marketing Advisory Services to numerous MNCs and Fortune-500 companies which are described briefly as follows –

• Logistic and Forwarding Sector – We have provided detailed market analysis and quality service assessment to the organizations in this sector.

• FMGC Sector – Complete info about surveys and mapping of consumers for tea and coffee vending products, soap products, premium brands of biscuits.

• Travel and Tourism and Entertainment/Amusement – Detailed surveys and hospitality trade for Sikkim tourism-Govt. of India, MP tourism-Govt. of India, Chhattisgarh-Govt. of India, Kerala tourism-Govt. of India, Balmer & Lawrie- Govt. of India.

• Consumer Products – Fully analyzed and qualitative market research

• High technology products and services and white goods – Complete market and feasibility study for different products

• Reviews, Training and evaluation programs for Social sectors and NGOs – Detailed operational and financial reviews after conducting project reviews of the NGOs and voluntary organizations.

• Economic Analysis

Services of the Datamation in Resource Mobilization

Let’s take a look about Datamation!

What role does Datamation plays in support services in resource mobilization and fund raising?

• We develop an understanding and comprehensive knowledge base of the Charity’s Community Development Action areas.
• We offer full range of top notch, modern and comprehensive fund raising services and are able to strategize, expand and sustain Charity’s direct marketing programs for effective Resource Mobilization (RM).
• We provide training and ability developing services in Resource Mobilization.
• We offer Local Resource Mobilization (LRM) strategic advisory services by working in close partnership with the charity.

Our strength in Resource Mobilization –

• Experience and proven track record of working with various International and Indian Charities in fund raising
• Developing a robust RM base
• Unparallel understanding of social development challenges
• Deployment of innovative Program implementation strategy with the Development Agencies

Our clients –

• Asia-Pacific Regional Offices
• UNICEF
• CRY-Child Relief and You
• Red Cross
• PETA
• Save the children
• Helpage India
• Deepalaya
• Green pace
• SOS Children Villages of India
• Wildlife SOS and so on…

Our offerings and Services –

• Offerings –
• Resource Mobilization Strategy Development – helping NGOs in defining their resource mobilization strategies, objectives and goals.

• Resource Mobilization Strategy Deployment & Sustained Training & Capacity Building Support Services – implementation of strategy by training NGOs in various components of fund raising. We have conducted 50+ workshops covering following topics -

1. Development Communication
2. Digital Communication and Social Media enabled Fund Raising

• Support – We offer time-tested fund raising campaign implementation support on social, digital media and traditional fund-raising through mail and also crowd sourcing.

• Database compilation and Selection – After researching, we select a resource and deploy a creative research based methodology for database compilation and selection.
• Database Selection – It comprises of two steps – Database Creation and Database Management.

• Services – We provide top notch services in the field of

• Creative Content – Produce innovative ideas for testing social and digital media and print campaigns.
• Web sites, portal and Social Networking Deployment – Deployment of social networking tools like Twitter, You Tube, Facebook etc.
• Letter Shopping, E-Broadcasting and fulfillment
• Quality control in E- broadcasting and letter shopping
• Ensuring response maximization
• Quality Control

DATAMATION: BRAND MANAGEMENT AND DIRECT MARKETING (DM) SERVICES

Certified under ISO (9008:2001) standards, Datamation is a highly reputed and professional Asian Market Research Direct Marketing and CRM Agency.

Unmatched 25 years of experience of serving prominent European and North-American brands is what we are proud of. We are skilled and talented in data management and proprietary data modeling models as well as in international printing and fulfillment, data aggregation applying electronic as well as manual models and social media campaign management.

Role of our Media Intelligence team -

• Media Analysis
• Assess media coverage quality and quantity

Duties of our Research Specialists –

• Define the target audience
• Conducting one-on-one interview
• Conducting Surveys

We specialize in –

• Impact and ROI measurement
• Identifying target audience
• Content development
• Evaluating audience and market
• Proactive reputation management
• Developing and assessing market material

Specializing in following media –

• EDM(e-mail)
• Phone
• Direct Post
• Twitter, Facebook, You Tube, Pinterest
• Viber, Hangout, Whatsapp
• List and Database selection applying lists and media selection criteria
• Qualitative and quantitative, statistical Analysis

We have a treasure of segmented and updated repository of up-market

• Business to Business (B2B)
• Business to Govt. (B2G)
• Business to Consumer (B2C)
• to Govt. (G2G) service lists from all regions of Asia and rest of Asian countries.

Our C-level Executives have a stock of value added info such as –

• Pre-tax and post-tax profits
• Product Manufactured
• Company’s turnover
• Contacts and e-mail ids
• URL address
• Names of Directors/CEO and Senior Management C-level Executives/ Functional Heads

We store following info in our consumer database –

• Current Contact Address
• Name of the Prospect
• Life style details (partial only)
• Occupation, name of Business/Company, Profession
• Lifestyle attributes
• e-mail ids and phone number
• House Hold Income and age

Our reputed clients –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…

Datamation: Customer Relationship Marketing and Loyalty

Datamation is one of the prominent names as largest Asian Loyalty and CRM Agency. It is certified under ISO (9008:2001) standard. It is well known for high quality standards, integrity and professionalism.

We have 25 years of experience in serving famous European and North American brands and we provide top-notch services in various fields to other nations as well.

What is included under our Customer Relationship Marketing and Loyalty?

• We have analytical center of excellence for well-calibrated and well-informed modern business decisions.
• We have complete authority on ICTS for full back-end data management and online digital media solution towards –
• Implementation of CRM Programs
• Designing and developing Customer Loyalty Program
• Lead Generation and Customer Contact via tele-calling, direct contact and social media
• Development of Customization of CRM Software

What is the role of our Loyalty and CRM KPI and Impact Metrics?

• It ensures footfalls into the Stores and Outlets
• It creates awareness
• It ensures lifecycle of brand loyalty from customer
• It guarantees bonding with the prospect
• It transforms Prospect into customer
• It drives retention for the store and the brand

What does Loyalty and CRM KPI and Impact Metrics results in?

• Minimum 10-15% conversion from prospect to customer
• Overall targeted membership of Brand Loyalty Program in 1^st year – 10,500 customers
• Foot fall – increase in stores by 25%
• 505 retention of customer for cross-sales and other offers

Who are our esteemed partners?

Our esteemed partners are very well known names like –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…