Datamation International Group

Datamation is a prominent multi-disciplinary, consulting, research and project management firm offering top-notch services. We are certified under NS-EN ISO 9001:2008 and ISO 27001.

We specialize in –

• Economic and financial research
• Marketing advisory services and market research
• Project management and project analysis
• White consumer goods
• FMGC
• High technology and information systems
• Bio technology
• Tourism and hospitality
• Health and Nutrition
• Agriculture and Water Management
• Telecommunication
• Energy and so on…

Our clients are –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…

Highlights of Datamation –

• 100 highly skilled professional who are experienced in various sectors
• We operate from 28+ locations around the world
• Highly skilled in cost effective delivery of decentralized market research services

Services –

We have facilitated Market Research and Marketing Advisory Services to numerous MNCs and Fortune-500 companies which are described briefly as follows –

• Logistic and Forwarding Sector – We have provided detailed market analysis and quality service assessment to the organizations in this sector.

• FMGC Sector – Complete info about surveys and mapping of consumers for tea and coffee vending products, soap products, premium brands of biscuits.

• Travel and Tourism and Entertainment/Amusement – Detailed surveys and hospitality trade for Sikkim tourism-Govt. of India, MP tourism-Govt. of India, Chhattisgarh-Govt. of India, Kerala tourism-Govt. of India, Balmer & Lawrie- Govt. of India.

• Consumer Products – Fully analyzed and qualitative market research

• High technology products and services and white goods – Complete market and feasibility study for different products

• Reviews, Training and evaluation programs for Social sectors and NGOs – Detailed operational and financial reviews after conducting project reviews of the NGOs and voluntary organizations.

• Economic Analysis

Services of the Datamation in Resource Mobilization

Let’s take a look about Datamation!

What role does Datamation plays in support services in resource mobilization and fund raising?

• We develop an understanding and comprehensive knowledge base of the Charity’s Community Development Action areas.
• We offer full range of top notch, modern and comprehensive fund raising services and are able to strategize, expand and sustain Charity’s direct marketing programs for effective Resource Mobilization (RM).
• We provide training and ability developing services in Resource Mobilization.
• We offer Local Resource Mobilization (LRM) strategic advisory services by working in close partnership with the charity.

Our strength in Resource Mobilization –

• Experience and proven track record of working with various International and Indian Charities in fund raising
• Developing a robust RM base
• Unparallel understanding of social development challenges
• Deployment of innovative Program implementation strategy with the Development Agencies

Our clients –

• Asia-Pacific Regional Offices
• UNICEF
• CRY-Child Relief and You
• Red Cross
• PETA
• Save the children
• Helpage India
• Deepalaya
• Green pace
• SOS Children Villages of India
• Wildlife SOS and so on…

Our offerings and Services –

• Offerings –
• Resource Mobilization Strategy Development – helping NGOs in defining their resource mobilization strategies, objectives and goals.

• Resource Mobilization Strategy Deployment & Sustained Training & Capacity Building Support Services – implementation of strategy by training NGOs in various components of fund raising. We have conducted 50+ workshops covering following topics -

1. Development Communication
2. Digital Communication and Social Media enabled Fund Raising

• Support – We offer time-tested fund raising campaign implementation support on social, digital media and traditional fund-raising through mail and also crowd sourcing.

• Database compilation and Selection – After researching, we select a resource and deploy a creative research based methodology for database compilation and selection.
• Database Selection – It comprises of two steps – Database Creation and Database Management.

• Services – We provide top notch services in the field of

• Creative Content – Produce innovative ideas for testing social and digital media and print campaigns.
• Web sites, portal and Social Networking Deployment – Deployment of social networking tools like Twitter, You Tube, Facebook etc.
• Letter Shopping, E-Broadcasting and fulfillment
• Quality control in E- broadcasting and letter shopping
• Ensuring response maximization
• Quality Control

DATAMATION: BRAND MANAGEMENT AND DIRECT MARKETING (DM) SERVICES

Certified under ISO (9008:2001) standards, Datamation is a highly reputed and professional Asian Market Research Direct Marketing and CRM Agency.

Unmatched 25 years of experience of serving prominent European and North-American brands is what we are proud of. We are skilled and talented in data management and proprietary data modeling models as well as in international printing and fulfillment, data aggregation applying electronic as well as manual models and social media campaign management.

Role of our Media Intelligence team -

• Media Analysis
• Assess media coverage quality and quantity

Duties of our Research Specialists –

• Define the target audience
• Conducting one-on-one interview
• Conducting Surveys

We specialize in –

• Impact and ROI measurement
• Identifying target audience
• Content development
• Evaluating audience and market
• Proactive reputation management
• Developing and assessing market material

Specializing in following media –

• EDM(e-mail)
• Phone
• Direct Post
• Twitter, Facebook, You Tube, Pinterest
• Viber, Hangout, Whatsapp
• List and Database selection applying lists and media selection criteria
• Qualitative and quantitative, statistical Analysis

We have a treasure of segmented and updated repository of up-market

• Business to Business (B2B)
• Business to Govt. (B2G)
• Business to Consumer (B2C)
• to Govt. (G2G) service lists from all regions of Asia and rest of Asian countries.

Our C-level Executives have a stock of value added info such as –

• Pre-tax and post-tax profits
• Product Manufactured
• Company’s turnover
• Contacts and e-mail ids
• URL address
• Names of Directors/CEO and Senior Management C-level Executives/ Functional Heads

We store following info in our consumer database –

• Current Contact Address
• Name of the Prospect
• Life style details (partial only)
• Occupation, name of Business/Company, Profession
• Lifestyle attributes
• e-mail ids and phone number
• House Hold Income and age

Our reputed clients –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…

Datamation: Customer Relationship Marketing and Loyalty

Datamation is one of the prominent names as largest Asian Loyalty and CRM Agency. It is certified under ISO (9008:2001) standard. It is well known for high quality standards, integrity and professionalism.

We have 25 years of experience in serving famous European and North American brands and we provide top-notch services in various fields to other nations as well.

What is included under our Customer Relationship Marketing and Loyalty?

• We have analytical center of excellence for well-calibrated and well-informed modern business decisions.
• We have complete authority on ICTS for full back-end data management and online digital media solution towards –
• Implementation of CRM Programs
• Designing and developing Customer Loyalty Program
• Lead Generation and Customer Contact via tele-calling, direct contact and social media
• Development of Customization of CRM Software

What is the role of our Loyalty and CRM KPI and Impact Metrics?

• It ensures footfalls into the Stores and Outlets
• It creates awareness
• It ensures lifecycle of brand loyalty from customer
• It guarantees bonding with the prospect
• It transforms Prospect into customer
• It drives retention for the store and the brand

What does Loyalty and CRM KPI and Impact Metrics results in?

• Minimum 10-15% conversion from prospect to customer
• Overall targeted membership of Brand Loyalty Program in 1^st year – 10,500 customers
• Foot fall – increase in stores by 25%
• 505 retention of customer for cross-sales and other offers

Who are our esteemed partners?

Our esteemed partners are very well known names like –

• ICICI Prudential Insurance
• Lufthansa
• SAS
• KLM
• Shell
• British Airways
• American Express
• Standard Chartered Bank
• HSBC
• ANZ Grindlays Bank
• Max Life Insurance
• Bank America
• Master Card
• GE Capital
• Nestle
• Club Med
• Fedex
• Tourism Authority of Thailand
• Hewlett Packard
• VW Ware
• Microsoft
• Malaysian Tourism Authority
• MMI Fairs China
• Samsung
• Singapore Tourism Board
• Sony
• Monsanto
• Suzuki
• South China Morning Post
• Wall Street Journal Asia
• Time-Warner Group
• India today and so on and so forth…